Showing posts with label artist. Show all posts
Showing posts with label artist. Show all posts

Sunday, May 12, 2024

🎨 An Artist's Customer Service Is Quality 🎨

Brightscapes: The Way To Beauty


Artwork can have a very long life.  The pig paintings in Leang Tedongnge cave in Indonesian are about 45,500 years old.  With creations that have longevity, customer service becomes an important feature.  Once it leaves your studio, you should consider the lifetime of your piece.  How is it sold, presented and displayed, delivered to customer, cleaned and maintained, provenance tracking if sold or inherited, and insurance value if destroyed.  Your customers will want your help.  

Creating high quality art is good customer service because it lowers the need to correct issues.  You may pay more in labor, materials, and shipping, but you will save time and money from complaints, returns, repairs, lost customers, and bad reviews.  A happy customer is return customer.  And a return customer is the best customer because they will tell their friends and family that they should work with you too.

Here is an Artist's Customer Service Program:
1) Customer Service Infrastructure - Look at all the ways you buyers contact you: phone, email, social media, etc.  How much time and effort is needed to fix a problem?
2) Price - For replacements, repairs, and other issues, have a policy that is fair and easy to understand.
3) Streamline your process for reliability and speed
4) Staff - Train everyone on designs and how to fix problems
5) Educate customers about designs
6) Fix problem quickly; then be kind.  A frustrated customer want results; not gracious words.  At least until the issue is resolved and then kindness is greatly appreciated.
7) Continuous Evaluation - Set goals, track important stats, analyze data regularly, verify the process and outcomes, and improve the process. 

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Mike Kraus was born on the industrial shoreline of Muskegon, Michigan. After earning his Fine Arts Degree from The School of the Art Institute of Chicago, he attended Grand Valley State University for his graduate degree. From there, he gained varied experiences from the Chicago Architecture Center, Art Institute of Chicago, Hauenstein Center For Presidential Studies, Lollypop Farm Humane Society, and the Lurie Children's Foundation. And every place he worked, he had his sketchbook with him and found ways to be actively creative. In 2014, Kraus became a full-time artist by establishing Mike Kraus Art. Since then, he has sold thousands of paintings that are displayed in nearly every state and dozens of countries. Currently, Kraus lives in Rochester, New York with his beautiful wife and goofy dog.

Friday, March 22, 2024

Where To Start a Creative Art Business

Brightscapes: The Way To Beauty


I didn't know how to start an art business.  Or even where to begin.  At my "real jobs," I did have experience with creating and implementing programs.  So, I began with a very simple business plan that was only a few pages long.  Almost every assumption, plan and idea didn't end up working except for one tiny detail.  It said, "Create as much as possible."

Seems obvious, right?  But, this is where I see many of my colleagues fail.  Why do we need to keep making new pieces?  Because we can only sell what is available to purchase.  And when I worked a very brief stint at a very successful retailer, I learned they only sell 10% of their inventory.  This means, if you want to earn $10,000, you should plan to have $100,000 worth of art to sell.  Whis means we need to know how many pieces we can make in a week, month, and year.  This is where business begins.

It can seem daunting, but we all have to start somewhere.  My business started with $50 of supplies, 10 paintings, and a very inaccurate business plan.  It was a humble start full of experimentation, trial-and-error, mistakes, surprise victories, and so much more.  I was constantly learning.  I'm still learning.  But, the biggest lesson for me is still "create as much as possible."

🌞😎🌳 BRING SPRING ART FESTIVAL 🌳😎🌞
Who's ready for Spring?  We can open our windows and redecorate our homes.  And enjoy the happiness of the warm sun


Mike Kraus was born on the industrial shoreline of Muskegon, Michigan. After earning his Fine Arts Degree from The School of the Art Institute of Chicago, he attended Grand Valley State University for his graduate degree. From there, he gained varied experiences from the Chicago Architecture Center, Art Institute of Chicago, Hauenstein Center For Presidential Studies, Lollypop Farm Humane Society, and the Lurie Children's Foundation. And every place he worked, he had his sketchbook with him and found ways to be actively creative. In 2014, Kraus became a full-time artist by establishing Mike Kraus Art. Since then, he has sold thousands of paintings that are displayed in nearly every state and dozens of countries. Currently, Kraus lives in Rochester, New York with his beautiful wife and goofy dog.

Thursday, December 21, 2023

Alternative Investments Went On a Wild Ride During the Pandemic


Alternative Investments Went On a Wild Ride During the Pandemic


About 13 years ago, Nate Tobik was helping his parents move out of their old house. He and his wife were about to have their first kid, so he pulled some of his old Lego sets out of the attic. Over the next few years, Tobik and his family started putting those sets together.

“[We] started to look up missing pieces on eBay, and realized these things were going for a lot of money,” Tobik said.

Some of them were going for hundreds of dollars. Tobik said he saw a Lego train set with a crane on it that was going for over $1,000. He started buying up cheap Lego sets from local garage sales and thrift stores, and he’d sell them online — typically for double what he paid, at minimum.

But then, the pandemic happened, and a lot of people started selling their old Legos.

“I think it was people who were sitting around at home, started to look at what they had in the attic, and they said, ‘Wow, maybe I can do this, too,'” Tobik said.

People also realized how valuable their Legos were, and as they saw prices go up, they started selling their Legos for more, too. Suddenly, Tobik’s buy-low and sell-high investment strategy no longer worked.

“We couldn’t find anything at a deep enough discount to where we could sell it again, and lock in a profit,” Tobik said.

The same thing happened with the fantasy card game Magic: The Gathering, which has a strong secondary market for individual cards.

Seth Robertson has been playing the game for years, and he’d often buy up one or two extra boxes of cards hoping they’d appreciate in value. When the pandemic hit, card values skyrocketed.

“I remember seeing cards worth dollars going up to tens of dollars,” Robertson said. “It’s like the penny stocks of the collectible world.”

Robertson said that was great for anyone like him, who already owned lots of cards. But it wasn’t great for anyone who wanted to build up a deck to actually play the game.

“You don’t want every card you need for a 60-card deck costing tens of dollars, because people don’t have $500 to $1,000 to throw at a deck,” Robertson said. “That’s kind of crazy.”

Then, last year, Hasbro, the company that makes Magic cards, released more cards than usual. Later that year, a report from Bank of America accused Hasbro of overproducing cards, and diluting their value on the secondary market.

Robertson said he noticed.

“The cards that I bought mid to late pandemic have all come down in value,” Robertson said.

Hasbro didn’t comment for this story, but the company has denied over-printing cards. Hasbro has said it simply prints enough to meet demand.

Robertson said he’s no longer buying those extra boxes of cards as an investment.

“I’ve started to question that purchase because I know that that box is most likely not going to appreciate in value, and if anything, just decline the second I buy it,” Robertson said.

The pandemic also created some opportunities for people to pile in to other types of investments.

“If you’re interested in artwork, it’s the time to buy right now,” said Mike Kraus, an artist in Rochester, New York who’s been investing in art for around 25 years.

Kraus said galleries and art fairs basically shut down when the pandemic started, and many have struggled ever since. That’s meant that a lot of art just isn’t selling.

“There’s a glut of artwork to be had,” Kraus said. “I’ve been able to buy some pieces at very reasonable rates.”

Kraus said he typically spends between $100 to $500 on a piece of art. He said he’s bought anywhere between one and two hundred pieces over the last couple years, including drawings, paintings, jewelry and clothing.

Kraus said some of them will probably appreciate in value. But not all of them.

“If you group them up, build up a collection, it’s almost more like a mutual fund in that way,” Kraus said. “You spread the risk over all the pieces.”

But unlike a mutual fund, this is art we’re talking about. Kraus has to find a place to store it. But he said that’s a feature, not a bug.

“That’s the best part about it,” Kraus said. “I’m not looking at a ticker number. It’s on my wall. I get to see it, other people get to enjoy it.”

Kraus said he plans on holding on to most of his art for at least 10 years. If he doesn’t sell it, it’ll be a nice nest egg to pass on.


Friday, August 11, 2023

Brushstrokes & Transformation: An Interview With Mike Kraus


In this interview with Mike Kraus, we delve into the captivating journey of an artist whose work serves as both a canvas of color and a canvas of values — honesty, kindness, and fairness. From his formative years in Muskegon, Michigan, Mike’s artistic voyage has been a dynamic exploration of the intricate interplay between the external world and his inner creativity.  Continue Reading at: https://medium.com/arts-o-magazine/mike-krause-9dd86995d76c


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Kick off the holiday season with friends and fun.  Meet hundreds of artists and their amazing creations.  How happy are you with your art?

Mike Kraus was born on the industrial shoreline of Muskegon, Michigan. After earning his Fine Arts Degree from The School of the Art Institute of Chicago, he attended Grand Valley State University for his graduate degree. From there, he gained varied experiences from the Chicago Architecture Center, Art Institute of Chicago, Hauenstein Center For Presidential Studies, Lollypop Farm Humane Society, and the Lurie Children's Foundation. And every place he worked, he had his sketchbook with him and found ways to be actively creative. In 2014, Kraus became a full-time artist by establishing Mike Kraus Art. Since then, he has sold thousands of paintings that are displayed in nearly every state and dozens of countries. Currently, Kraus lives in Rochester, New York with his beautiful wife and goofy dog.

For more information or custom order, please visit:

Monday, February 6, 2023

💚 I LOVE YOU! 💚

Brightscapes: The Way To Beauty


💚 I LOVE YOU 💚

Love isn't just for romantic couples.  It's for all of us: friends, neighbors, cousins, parents, etc.  Recently, I joined a Kindness Challenge and it taught me so much.  That love is a skill and capacity we can improve.  And our endearment must come before careers, status, and wealth.  Only through love can we fill the void of anxiety and loneliness.

Valentine's Day is all about friendship.  The bond of kindness, respect, and sharing a good laugh with each other.

I'm so fortunate for your support.  Side-by-side; anything is possible.


Your Friend,
Mike Kraus
MikeKrausArt.etsy.com

HAPPY VALENTINE'S DAY!



Mike Kraus was born on the industrial shoreline of Muskegon, Michigan. After earning his Fine Arts Degree from The School of the Art Institute of Chicago, he attended Grand Valley State University for his graduate degree. From there, he gained varied experiences from the Chicago Architecture Center, Art Institute of Chicago, Hauenstein Center For Presidential Studies, Lollypop Farm Humane Society, and the Lurie Children's Foundation. And every place he worked, he had his sketchbook with him and found ways to be actively creative. In 2014, Kraus became a full-time artist by establishing Mike Kraus Art. Since then, he has sold thousands of paintings that are displayed in nearly every state and dozens of countries. Currently, Kraus lives in Rochester, New York with his beautiful wife and goofy dog.


For more information or custom order, please visit:

Sunday, January 1, 2023

HAPPY NEW YEAR!

Brightscapes: The Way To Beauty


HAPPY NEW YEAR

We've accomplished so much together in 2022.  And that's a great reason to celebrate.  It's good to acknowledge all we've learned from our obstacles too.  These stumbling blocks are opportunities for growth in 2023.  I expect it to be a great adventure for us.


Thank you for being you.  I'm so grateful to have you in my life.


Your Friend,
Mike Kraus
MikeKrausArt.etsy.com


PS - Join us for HELLO 2023! A 21-Day Happiness Challenge. We'll start by saying "hi" to each other, tell stories, build relationships, and (most of all) have fun.


Mike Kraus was born on the industrial shoreline of Muskegon, Michigan. After earning his Fine Arts Degree from The School of the Art Institute of Chicago, he attended Grand Valley State University for his graduate degree. From there, he gained varied experiences from the Chicago Architecture Foundation, Art Institute of Chicago, Hauenstein Center For Presidential Studies, Lollypop Farm Humane Society, and the Children's Memorial Foundation. And every place he worked, he had his sketchbook with him and found ways to be actively creative. In 2014, Kraus became a full-time artist by establishing Mike Kraus Art. Since then, he has sold thousands of paintings that are displayed in nearly every state and dozens of countries. Currently, Kraus lives in Rochester, New York with his beautiful wife and goofy dog.


For more information or custom order, please visit:

Friday, April 22, 2022

Українські соняшники (Ukrainian Sunflowers)

Brightscapes: The Way To Beauty


Українські соняшники (Ukrainian Sunflowers)
acrylic paint on canvas panel
8" x 10" (20.3 cm x 25.4 cm) 
202204012
© copyright Mike Kraus Art Inc.

MY UKRAINIAN FRIENDS NEED YOUR HELP
 
Here are ways you can help Ukraine right now:
Razom For Ukraine: https://razomforukraine.org/
International Rescue Committee (IRC): https://www.rescue.org/
Doctors Without Borders: https://www.doctorswithoutborders.org/

SUPPORT THESE UKRAINIAN ARTISTS by following their shops, social media, or purchasing instant downloads (no postal service available due to Russian invasion)  If you use Pinterest, please share your Ukrainian support instant downloads at: https://pin.it/4k1xtYA
https://www.etsy.com/shop/ArtShopNata
 
list from https://www.etsy.com/jp/shop/UsedRemakeSaiwaiNNJP of Ukrainian shops (translation available but not necessary for list)

MAKERS AUCTION TO RAISE FUNDS FOR THE RED CROSS OF UKRAINE (https://donate.redcrossredcrescent.org/.../~my-donation) at: https://www.instagram.com/russelljwest/
 
Stand With Ukraine Pampered Chef Fundraiser March 17th - April 30th at: https://www.pamperedchef.com/party/standukraine?fbclid=IwAR25CzVZcbCfLG5xqdTpP_6PYisI9n5RzIV6CfvdXA1...
 
If you are in the Ukraine right now, please let us know and any ways we can help. The world is with you!

Friday, March 25, 2022

Мир в Україні (Peace In Ukraine)

 Brightscapes: The Way To Beauty


Мир в Україні (Peace In Ukraine)
acrylic paint on canvas panel
8" x 10" (20.3 cm x 25.4 cm) 
202203010
© copyright Mike Kraus Art Inc.

MY UKRAINIAN FRIENDS NEED YOUR HELP
 
Here are ways you can help Ukraine right now:
Razom For Ukraine: https://razomforukraine.org/
International Rescue Committee (IRC): https://www.rescue.org/
Doctors Without Borders: https://www.doctorswithoutborders.org/

SUPPORT THESE UKRAINIAN ARTISTS by following their shops, social media, or purchasing instant downloads (no postal service available due to Russian invasion)  If you use Pinterest, please share your Ukrainian support instant downloads at: https://pin.it/4k1xtYA
 
list from https://www.etsy.com/jp/shop/UsedRemakeSaiwaiNNJP of Ukrainian shops (translation available but not necessary for list)

MAKERS AUCTION TO RAISE FUNDS FOR THE RED CROSS OF UKRAINE (https://donate.redcrossredcrescent.org/.../~my-donation) at: https://www.instagram.com/russelljwest/
 
Stand With Ukraine Pampered Chef Fundraiser March 17th - April 30th at: https://www.pamperedchef.com/party/standukraine?fbclid=IwAR25CzVZcbCfLG5xqdTpP_6PYisI9n5RzIV6CfvdXA1...
 
If you are in the Ukraine right now, please let us know and any ways we can help. The world is with you!

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