Sunday, May 12, 2024

🎨 An Artist's Customer Service Is Quality 🎨

Brightscapes: The Way To Beauty


Artwork can have a very long life.  The pig paintings in Leang Tedongnge cave in Indonesian are about 45,500 years old.  With creations that have longevity, customer service becomes an important feature.  Once it leaves your studio, you should consider the lifetime of your piece.  How is it sold, presented and displayed, delivered to customer, cleaned and maintained, provenance tracking if sold or inherited, and insurance value if destroyed.  Your customers will want your help.  

Creating high quality art is good customer service because it lowers the need to correct issues.  You may pay more in labor, materials, and shipping, but you will save time and money from complaints, returns, repairs, lost customers, and bad reviews.  A happy customer is return customer.  And a return customer is the best customer because they will tell their friends and family that they should work with you too.

Here is an Artist's Customer Service Program:
1) Customer Service Infrastructure - Look at all the ways you buyers contact you: phone, email, social media, etc.  How much time and effort is needed to fix a problem?
2) Price - For replacements, repairs, and other issues, have a policy that is fair and easy to understand.
3) Streamline your process for reliability and speed
4) Staff - Train everyone on designs and how to fix problems
5) Educate customers about designs
6) Fix problem quickly; then be kind.  A frustrated customer want results; not gracious words.  At least until the issue is resolved and then kindness is greatly appreciated.
7) Continuous Evaluation - Set goals, track important stats, analyze data regularly, verify the process and outcomes, and improve the process. 

Want to meet new friends and have fun?
COME TO THE allFREEDOM SUMMER PARTY AT:

Mike Kraus was born on the industrial shoreline of Muskegon, Michigan. After earning his Fine Arts Degree from The School of the Art Institute of Chicago, he attended Grand Valley State University for his graduate degree. From there, he gained varied experiences from the Chicago Architecture Center, Art Institute of Chicago, Hauenstein Center For Presidential Studies, Lollypop Farm Humane Society, and the Lurie Children's Foundation. And every place he worked, he had his sketchbook with him and found ways to be actively creative. In 2014, Kraus became a full-time artist by establishing Mike Kraus Art. Since then, he has sold thousands of paintings that are displayed in nearly every state and dozens of countries. Currently, Kraus lives in Rochester, New York with his beautiful wife and goofy dog.

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